VP, Employee Communications & Employer Branding

Business Function Group Human Resources has the important role of attracting, retaining, and nurturing talent to ensure that DBS continues to be a competitive employer in Asia. With a well-established team of HR partners, we support and deliver effective people-based solutions and services across businesses. Our goal is to build a high-performance organisation by empowering and engaging our employees. Because we believe that banking is about people. Responsibilities Develop and execute a compreh

DBS Bank (Hong Kong) Limited - Hong Kong - Full time

Salary: Competitive

Business Function

Group Human Resources has the important role of attracting, retaining, and nurturing talent to ensure that DBS continues to be a competitive employer in Asia. With a well-established team of HR partners, we support and deliver effective people-based solutions and services across businesses. Our goal is to build a high-performance organisation by empowering and engaging our employees. Because we believe that banking is about people.

Responsibilities
  • Develop and execute a comprehensive employee communications strategy to engage and inspire the workforce, fostering a strong employer brand
  • Creative compelling and digital-first content to effectively bring DBS' Employer Value Proposition (EVP) to life across channels & touchpoints
  • Drive and execute mega staff events end-to-end, including planning, logistics and on-ground coordination
  • Manage social media deliverablesfor people-related initiatives, position DBS as Employer of Choice (LinkedIn, Instagram, Facebook etc.)
  • Develop advertorial content and lead award submissions to strengthen DBS' employer brand
  • Leverage data and analytics to measure the impact of communications and make data-driven decisions to optimise content and campaigns
  • Collaborate with cross-functional teams to ensure consistent and impactful messaging across DBS
  • Stay up-to-date with the latest trends and best practices in employee communications and employer branding, and implement innovative approaches
  • Demonstrate proficiency in using GenAI tools for content creation, design and automation to enhance efficiency and effectiveness
Requirements
  • Minimum 7-10 years of experience in employee communications, employer branding or a related field
  • Proven track record of developing and executing successful employee communications and employer branding strategies
  • Excellent written and verbal communication skills, with a strong ability to craft compelling, engaging and impactful content
  • Hands-on experience with video production, editing and content creation tools such as Adobe Creative Suite & Canva
  • Proficient in using social media platforms, understanding platform dynamics, algorithms and analytics
  • Data-driven mindset, with the ability to interpret engagement data and present evidence-based insights
  • Demonstrated experience in leveraging GenAI tools for content creation, design and automation
  • Adaptable and collaborative, with the ability to work effectively across different teams and stakeholders
Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

Location:
One Island East

Job:
Marketing and Communications

Schedule:
Regular

Employee Status:
Full time
24157287
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