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Brand Marketing Manager, Listed Financial Institution

Responsibilities Lead brand development and marketing effort aligning with business objectives. Craft compelling brand strategies and integrated marketing campaigns. Deeply understand the needs of investment users and convert the insights into actionable strategies for buidling brand awareness. Maintain a holistic, big-picture mindset, develop reusable mechanisms through communication activities Develop short-to-long-term brand and marketing plans, integrating internal and external resources, an

Morgan McKinley - Hong Kong - Full time

Salary: HK$71k -80k pm

Responsibilities
  • Lead brand development and marketing effort aligning with business objectives.
  • Craft compelling brand strategies and integrated marketing campaigns.
  • Deeply understand the needs of investment users and convert the insights into actionable strategies for buidling brand awareness.
  • Maintain a holistic, big-picture mindset, develop reusable mechanisms through communication activities
  • Develop short-to-long-term brand and marketing plans, integrating internal and external resources, and delivering high-impact communication initiatives across new media and offline channels.
  • Efficiently drive project execution, including brand advertising, new media campaigns, integrated marketing activities, and other related initiatives.
Requirements
  • Degree holder in Marketing, Branding, Communications, Business related disciplines
  • 8+ years of experience in brand building and marketing, preferrable from financial services or internet platforms industry.
  • Strong in driving brand aware from 0 to 1, content planning and creative capabilities, with proven track record
  • Possess sharp business acumen, able to combine commercial goals, user insights, and business development needs to formulate brand marketing strategies and deliver insightful recommendations.
  • Strong communication skills, strong curiosity, and a proactive attitude toward exploring new things.
  • Excellent command in written and spoken Chinese (Cantonese and Mandarin) and English.
  • Proactive, fast-paced and self motivated candidate is preferred.


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